The new Rolls Royce 200EX has an automatic purse holder. And no, it's not the floor (although those work great too and come standard in most cars like the one I'm rolling in now, or the passenger seat). Check the video- but basically a little gripper arm automatically tightens against the purse to ensure your diamonds and gold bars don't fall out during travel. It's stupid. Because when I'm rich enough for a Rolls Royce I'll be damned if I'm carrying my own purse. No, it will be traveling in it's own Rolls Royce. Inside a diamond airplane. Made of platinum. Don't question my logic, peasant.