Wednesday, February 27, 2008

On a Pizza Kick...

I'm really sorry- but once you start looking, you get zillions of hits. And anyone who knows me - knows that I'm: 1) Asian; and 2) find the Asian culture hilarious at times. It's just so amazing to me how different culture interpret the Western culture. Well, check out below commercial...

First and foremost, the adoption and emulation of American popular culture is not a new phenomenon in Asia as you know, but what's happening in the video involves layers upon layers of mashup: a Korean musical artist who adopts Kongrish along with a West Coast gangsta rap style, cross-dressing in a slapstick commercial with comic book elements, promoting a South Korean chain pizza with octopus on it. Catch all that? Nevermind the fact that pizza alone is conceptually a historical mashup—this 30-second video represents a mashup on a truly global level, in terms of language, food, clothes, culture, gender definitions, and music.

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