Thursday, January 24, 2008

Gotta Buck? Then You Can Participate In The Inevitable Decline of Starbucks

I've been saying it for years... Starbucks' coffee is just not that great. Finally, people are coming around and realizing it - so much so that sales are down, anticipated store launchings are being scaled back AND in Seattle only (for now), they are test marketing the $1 coffee concept with free refills on all sizes. This will inevitably make its way down here... I knew they would have to do this, especially in light of the looming recession -- who can afford (or want to) pay $5 a day for milk and coffee?

1 comment:

Arika said...

they just changed it that way here in Oregon too. Free refills on house coffee.