Tuesday, August 21, 2007

Powdered Alcohol...

Apparently...this is pretty common in Europe already. But just think if you could bring a "Crystal Light" packet out- and its actually a mixed drink! The whole concept - from getting around the tax and the reduced shipping costs - is genius.

“The product is called subyou, manufactured by a company in North Rhine-Westphalia, and is marketed squarely at teenagers with slogans like “taste for not much dough” and “gets a good buzz going.” Add the powder to cold water, and consumers have an alcoholic drink containing either vodka or rum. “These are just as dangerous as the alcopops that came in the bottles,” Birgit Rehlender, nutrition expert at consumer affairs organization Stiftung Warentest told Der Spiegel weekly.

“While authorities were able to curtail the consumption of alcopops with a special tax on the drinks last August — which put them out of the reach of many teenage budgets — these new alcopops in powder form cost between 1.65 and 2.40 euros ($2.06 and $3.00) per package. Subyou is able to get around the tax because its product comes in powder form. The powder was first sold over the Internet, and word spread quickly among teenage circles that those under 18 could order off the Internet without fear of being asked for proof of age. However, according to Andrea Schauff, a nutritional expert at Hesse’s consumer protection organization, in many stores the powder is being sold to under-age kids even though a warning is printed on the packets: “Alcohol can be addictive — no sales to minors.”


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