http://www.azcentral.com/business/articles/1024biz-taserearnings1025.html
Wednesday, October 24, 2007
It's Pink... and It's Scented
I love it! I'm probably a start up company's dream... total SUCKER consumer. I love packaging and I love to be the first to have "it". Whatever it is. Clearly, I'm not the only one because Taser International, Inc. reported a 150% increase in sales from last year that's due almost entirely to its redesigned consumer model, which now looks more like an electric shaver instead of a gun and comes in various colors- the most popular being pink!
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